Encinitas is our home town. It happens to be one of the most revered surf towns in the world. It is also home or home-away-from-home for some of the best endurance athletes on the planet. PCH through Encinitas, right where our office is, happens to also be the most heavily-trafficked bicycle corridor in the country!
We utilized Encinitas’ most famous landmark, the Swami’s surf spot at the Self Realization Temple, as graphic inspiration for the jerseys, bib shorts, vests, socks, tee-shirts, hats and accessories that make up this fun and unique cycling offering.
For this Encinitas Collection launch, we have partnered with an Encinitas institution, the ‘nspire happiness foundation, which has a perfectly aligned mission with LBW. get on.
We will bring more good into the world by partnering with those already fighting the good fight and use our power as an exciting new brand to inspire more good within the cycling community.
To show the possibility of being focused and in focused pursuit of delivering the good with the goods.