BWR White Hat
elevate your ride
Le Bon Wagon is a celebration of the most romantic - the good - elements of cycling, where the mythology of David vs Goliath manifests in a small band coming together against all odds to pull off the impossible. Just as cycling fans revel in the Hail Mary of the breakaway, we embrace the inherent challenges of making a romantic idea stick in a cluttered landscape. No sport demands and celebrates suffering like ours, yet the pursuit of cycling was formed with a spirit of emancipation, freedom, invention, revolution, and now good!