We’ve partnered with Monuments of Cycling to create a BWR collection for their iconic race series, the Belgian Waffle Ride, which is the premier Unroad race and known the world over as a Monument of Gravel. 

Currently in five states within the US - CA, NC, UT, MI and KS - the BWR will be held in numerous new locations in 2023, as well as new states in the US. It’s the largest gravel series in the world and attracts the greatest collection of gravel, cyclocross, road and mountain bike racers on the planet.

We are very excited about this collaboration. We took inspiration from the Belgian National Team colors and crafted our own classic design for the BWR series and will continue to develop new versions to go along with each new destination the BWR manifests.

BWR Collection


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delivering the good with the goods

We will bring more good into the world by partnering with those already fighting the good fight and use our power as an exciting new brand to inspire more good within the cycling community.
To show the possibility of being focused and in focused pursuit of delivering the good with the goods.